Kate Kennelly
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Kate Kennelly

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I’ve been in the room, in the building, and in the weeds.

I’ve been in the room, in the building, and in the weeds.

I’ve been in the room, in the building, and in the weeds.

With nearly 15 years working across the UK live entertainment industry - from West End musicals to arena tours and touring productions - I bring deep, practical knowledge of how shows are actually sold. I’ve led campaigns for some of the UK’s most recognisable productions and organisations, meaning I understand the commercial pressures, t

With nearly 15 years working across the UK live entertainment industry - from West End musicals to arena tours and touring productions - I bring deep, practical knowledge of how shows are actually sold. I’ve led campaigns for some of the UK’s most recognisable productions and organisations, meaning I understand the commercial pressures, timelines and realities my clients face.


This isn’t theory-led marketing. It’s experience-driven strategy, grounded in what works for live audiences.

No one-size-fits-all. No unnecessary layers.

I’ve been in the room, in the building, and in the weeds.

I’ve been in the room, in the building, and in the weeds.

Every client is different, and so is every brief. I offer flexible sales and marketing support that adapts to your goals, team structure and budget, whether that’s straightforward sales reporting and analysis; campaign planning and delivery; or full end-to-end marketing strategy creation.


I’m as comfortable embedding into an existing team 

Every client is different, and so is every brief. I offer flexible sales and marketing support that adapts to your goals, team structure and budget, whether that’s straightforward sales reporting and analysis; campaign planning and delivery; or full end-to-end marketing strategy creation.


I’m as comfortable embedding into an existing team as I am leading a project independently. My role flexes to support what you actually need, not what a preset package says you should buy.

Creative thinking, backed by commercial clarity.

I’ve been in the room, in the building, and in the weeds.

Creative thinking, backed by commercial clarity.

I bring a creative eye to campaigns while keeping sales performance, audience behaviour and business priorities front and centre. I work closely with producers, promoters, venues, press teams and creatives to ensure campaigns are joined-up, achievable and effective.


Clients value me as someone who; builds strong, trusted working relationsh

I bring a creative eye to campaigns while keeping sales performance, audience behaviour and business priorities front and centre. I work closely with producers, promoters, venues, press teams and creatives to ensure campaigns are joined-up, achievable and effective.


Clients value me as someone who; builds strong, trusted working relationships; thinks creatively while maintaining high standards; and prioritises clearly and calmly across multiple projects.

About ME

I’m a freelance sales and marketing consultant specialising in the UK live entertainment industry. After more than a decade working in-house across West End theatres, production companies and large-scale tours, I now support producers, venues and creatives with flexible, experience-led marketing and sales expertise.


My background spans everything from CRM, sales reporting and audience insight through to full marketing strategy, campaign management and content creation. I’ve led campaigns for long-running West End productions, reopened theatres post-pandemic, launched new brands, and delivered multi-channel campaigns across theatre, touring and live events.


As a consultant, I work collaboratively and practically. Adapting my support to suit your team, timelines and objectives. Whether you need an extra pair of hands, a strategic sounding board, or someone to take ownership of a campaign from start to finish, I focus on delivering clear, thoughtful and commercially effective solutions.


At the heart of my work is a simple goal: to help great live experiences find their audience, and to make the process as clear, calm and effective as possible.

CONTACT ME

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